INSÌUM_ from the Latin "in somnum" meaning "during sleep". In old Friulian, it means dream

Friuli Venezia Giulia, a region in the far north-east of Italy, is the home of Francesca di Lenardo, the brand's founder. The land where these cosmetics are designed and made is one of pure, unspoilt beauty. A world as beautiful as it has always been.


Francesca di Lenardo

Francesca was born into a family of wine-producers in Trieste, and had respect for the environment and ethical and sustainable trading ingrained into her mindset from early on. Later, she decided to move to Milan to work in communications and marketing in international advertising agencies. She worked with the Grey Group in Milan and Rome for over 15 years as Group Account Director and New Business Vice President, providing marketing and communications advice to prestigious Italian and international clients. After many years spent working in senior communications positions, Francesca decided to return to Udine, where she realized a new project which reflected her own personal visions of skincare.

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