La bellezza scorre pura

Beauty flows pure

Our own beauty, the one with which we are born and that which we try to protect every day, is fragile. We are obliged to defend it not only from the elements, smog and stress, but also from extreme mental and visual fatigue that takes up our precious and regenerative "me" time.

INSÌUM's aim is to create a sacrosanct place to which we can escape, where we can devote time to ourselves and where every element is pure, simple and truly effective, not to mention profoundly pleasant and beautiful. 

A time when we can tend to something that is often neglected: our beauty.

What you feel is pure pleasure

All INSÌUM products are "anti-age" and perform an antioxidant, firming, brightening, moisturizing and nourishing action. Besides being effective, all the products are instantly pleasurable to the touch and to our sense of smell, transforming a beauty routine into a time when our body and mind can regenerate.

What makes them so pleasurable to the touch is their rich, velvety texture that melts delightfully into the skin. The creams and serums work on the skin naturally without leaving any residue as they are quickly absorbed.

The fragrances, which seem to stop time thanks to the carefully selected pure and natural essential oils, give each product its own personality and have been designed to evaporate in just a few seconds.

And finally the packaging too adds a sophisticated visual touch, creating a powerful contrast with the bottle and its contents, so that when each product is unwrapped, it is always a wonderful surprise.

Nothing more, nothing less


No INSÌUM cosmetics contain: silicones, colorants, mineral oils, animal products, paraffin, petrolatum, PEG or PPG, petroleum jelly, nanomaterials, propylene glycol, DEA or TEA, alcohol, EDTA, chemical filters, acrylates, sulfates, or preservatives such as parabens, phenoxyethanol and formaldehyde releasers.

The purity of the formulas and raw materials guarantees effective results, reducing the risk of allergies, skin reactions or skin damage.

Dream comes true


All INSÌUM products are free from substances that are irritating, sensitizing and potentially dangerous to the skin. The formulas have been designed to conform to the purity and the concentration of the active ingredients, which have been selected on the basis of their proven effectiveness.

They contain innovative biotechnological elements that work on slowing down cell aging, like Neuroguard and Trifluoroacetyl Tripeptide-2, which are combined with very pure active ingredients like Resvetratrol, Malic, Tartaric and Citric Acids, together with the powerful effect of Vitamins C and E that act by renewing the skin and blocking free radicals.

The products are based on plant oils or waxes to provide deep and long-lasting nourishment.

Neuroguard is a marine ingredient that prevents aging by restoring healthy communication between nerves and fibroblasts. Its incredible results have already won it the BEST INGREDIENT IN COSMETICS award. Neuroguard triggers collagen synthesis, increases elastin synthesis and protects neurons from the toxic effect of free radicals. It significantly reduces the depth of lines around the eye contour area and facial wrinkles.

Trifluoroacetyl Tripeptide-2 is a biomimetic peptide that inhibits a toxic protein called progerin, responsible for aging. It has been proven to reduce signs of aging, while increasing tissue elasticity and firmness. It also works on the depth of existing wrinkles.

It triggers a biomimetic defense that works on preventing wrinkles and is totally skin-friendly, as it is easily assimilated and compatible with our body.

Resveratrol is a natural antioxidant which, together with Malic, Tartaric and Citric Acids, has a regenerating and natural exfoliating effect.

The power of Vitamin C and E helps to stop cell aging, preventing free radicals from forming.

Almond oil, sunflower wax, mimosa wax, grapeseed oil and olive oil make up the basic formula of the creams, which act as natural moisturizing and nourishing elements, as well as supporting the active anti-age ingredients.

The Cornflower, Camomile and Bitter Orange Flower Waters are purified and distilled to work synergistically with the active ingredients.

Discover all INSÌUM collections

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